964 The Changing Structure of the Automotive Industry and the Post-Lean Paradigm in Europe

The Changing Structure of the Automotive Industry and the Post-Lean Paradigm in Europe

Comparisons with Asian Business Practices

Edited by: Sumiaki Furukawa and Gert Schmidt

290pp hb 8,000yen
ISBN 978-4-87378-964-4

“Western European car producers did survive. While aiming at a more integrated platform through scale merits, they principally held to the belief that their strength lay in a strong brand identity and retained the price range of products. Consequently, Western European automakers managed to maintain and increase production volumes of their main brand-conscious saloon car lines. Meanwhile, Eastern Europe experienced a construction boom of foreign capital production bases and these new factories started to produce volume cars for domestic consumption and for exports to European markets.”

――From the Foreword by Dr.Takahiro Fujimoto, Prof. Tokyo University

“This book focuses on the following subjects: After the boom of ‘lean production’, what kind of structural changes within the European automotive industry have become apparent? What kind of new trends have the global corporate strategy and the strategic business behavior produced? What impact have these trends had on industrial relations?”

――From the Introduction

Contents

    Foreword by Takahiro Fujimoto
    Preface
    Introduction: Research Scope and Perspective        . . . . . . . . . . . . . . . . . . Sumiaki Furukawa
   
PartⅠ   Evolutionary Progress of Business or Paradigm Shift

　　1. Some Remarks on Fordism and Post-Fordism    . . . . . . . . . . . . . . . . . .  Gert Schmidt
　　2. Some Thoughts on the Automotive Industry, or: Can the Past Teach the Future?      . . . . . . . . . . . . . . . . . . Christian Sandig
　　3. A Glance at the New Network Strategy in the Expanded European 
        Automotive Industry   . . . . . . . . . . . . . . . . . . Kenici Yamashiro
　　
 Part Ⅱ New Strategy of Automotive Manufacturers and the Post-Lean Paradigm

    4. The Evolving Strategy of European Automotive Company and
        the Post-Lean Paradigm: The Case of VW and a Brief Comparison with Toyota    . . . . . . . . . . . . . . . . . . Sumiaki Furukawa
　　5. The Rule of Pragmatism on the Way to Global Automotive Companies:
        The Cases of Nissan/Renault, Mazda/Ford and the Volkswagen Group   . . . . . . . . . . . . . . . . . .  Holger Bungsche
　　6. Focus on China: Internationalization Strategies of the German and
        Japanese Automotive and Supplier Industries       . . . . . . . . . . . . . . . . . . Andreas Moerke
　　7. The Production System at a Japanese Automotive Company in the U.K.:
        The Case Study on Company AU         . . . . . . . . . . . . . . . . . . Takashi Hata
     
 Part Ⅲ  Shift of Automotive Manufacturing to Russia & Central Eastern Europe

    8. Russia: a Vain Illusion or a New Frontier for Automotive Investment?       . . . . . . . . . . . . . . . . . . Kemmi Aida
    9. The Renaissance of Car Production in Central Eastern Europe: 
         Knowledge Exchange and Cultural Dynamics at Skoda Auto         . . . . . . . . . . . . . . . . . . Matthias Klemm and Michael Popp
    10. Trends in the European Automotive Industry and their Present and Future 
         Consequences on Eastern German Automotive Companies        . . . . . . . . . . . . . . . . . . Christian Blank and Simon Daum
    Appendix
    Sponsorship
    JSPS-DFG Program Cooperators
    Authors Publications List
    Index